Velorama: Race. Party. Music

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505Design had the exciting opportunity to work on Velorama, a 3-day music festival featuring food trucks, the Denver Flea, a bicycle expo, and a world class professional bicycle race – the Colorado Classic. As a company that is enthusiastic about the outdoors and physical fitness, we’re energized to work on this one of a kind project.

Our process began by creating a Vision Book for Velorama that captured the excitement of a high energy music festival combined with the diversity of cycling culture. The goal of this festival and race is to make high-caliber road racing a sustainable business venture that will impact the accessibility and culture of the sport by engaging and entertaining both casual and die hard cycling fans.

This Vision Book included a bird’s eye view perspective rendering that captured the scale and excitement of the festival. Once the concept was complete, 505Design worked on developing the festival plan and focused on creating a positive visitor experience in a challenging urban setting. We created a lively temporary environmental graphic and wayfinding program for the outdoor festival for fans and users to navigate. 505Design got to celebrate our work on this project by visiting the festival over its 3-day run.