FOR US, THE VALUE OF DESIGN LIVES IN CONNECTING WITH PEOPLE.
Which is why we don’t hire by profession. We hire interesting people. People who look at their job by looking at life, bringing with them a life of experiences to base their craft on. It’s a fundamentally different way of thinking. One that is at the core of our culture.
We are the people who ask the really hard questions. Followed by the painfully obvious ones. We talk, listen, observe, dig, dive, and mine until we fully understand the intricacies of the project. We immerse ourselves into the lives that everyday people will be leading, holding a mirror to culture and taking detailed notes of the reactions. Because it’s not what we know; it’s what we notice.
Somewhere, the most authentic expression of a project is waiting to be discovered. All of this preparation, from the trenches to the ten thousand foot view, culminates in one idea. A story that people can’t help but connect with. One common thread weaving seamlessly through the spaces we create. It’s not about what the project will look like. It’s about what it has to be.
We craft the spaces that people spend their days and nights in. Spend their time and money in. Spend their little wins and heartbreaking losses in. Give them a moment, and they’ll give you their trust. It’s the moments that matter. Everything else is just design.
Our defining moment was May of 2005. Or 505 as we now know it. It’s 2021 right now.